NPR BRANDED MERCHANDISE

BACK TO THE GOODS

With a brand like National Public Radio, the idea of designing a campaign seemed like a daunting task. However after taking into consideration the characteristics the station held highest, the project didn't seem as far out of reach. Honesty, inclusiveness, and approachability lie at the heart of NPR, but I wanted to create something non-traditional to oppose some of the more traditional opinions that came along with thoughts of this radio station. 

My team, consisting of another classmate, Jackie Demers, came up with the idea of creating a bumper sticker that avid listeners of NPR could place over their brake lights. The effect of an "ON AIR" sign would come to life as the driver came to a stop.