Pizza Hut was the sponsor of the 2015 National Student Advertising Competition. Our class was tasked with creating a full brand campaign that would increase Pizza Hut's digital sales. This is what we came up with. 

OUT OF HOME ADVERTISEMENTS

These ads were some of our first renditions for the campaign. The goal of these images were to show customers the analogy between calling and some more extreme and archaic methods of ordering pizza. 

TV SPOT: WINNER OF BEST SINGLE AD (NSAC)

I took the role of the director for this tv spot after the class chose my pitch to be carried out. My thinking behind the stop motion aspect of the ad was to push a friendlier way of poking fun at people who still call to order. Specifically I designed all of the type and hand lettered it for the marquee signs. I also oversaw the character design and animation.

TINDER GUERRILLA MARKETING: WINNER OF BEST DIGITAL MEDIA CAMPAIGN (NSAC)

THE DIGITAL EXPERIENCE: WINNER OF BEST DIGITAL EXPERIENCE (NSAC)

I took part in overseeing the design and animation of the app demos.

SPLIT THE BILL DEMO

BACK TO THE GOODS